The popularity of OTT services continues to accelerate.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
Thanks to mobile and tablet accessibility,
the user base grew rapidly.
After the pandemic increased time spent indoors,
streaming consumption surged.
Pros and cons of OTT usage
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
But there are downsides as well.
Price increases and pay-per-view models add website pressure.
Subscription cancellations are also increasing.
Understanding free streaming
Free streaming provides content at no cost in exchange for watching ads.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Growth reasons of FAST services
FAST represents a growing streaming movement.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
As OTT subscription fees rise, interest in free streaming continues to grow.
Exploring options helps match personal needs.
We can expect streaming services to become even more diverse and accessible.